About hifiNews.RU

Informational and analytical web magazine hifiNews.RU is one of the leading websites dedicated to Hi-Fi industry in Russia. It appeared in 2004 and today forms a part of  industry-specific internet projects of Techart Marketing Group.

• publication of independent reliable news, reviews and Hi-Fi equipment tests, as well as analytical materials on the actual state of the Hi-Fi market;
• providing opportunity for interactive communication and exchange of experience between professionals and high-quality Hi-Fi equipment enthusiasts (forums, conferences, round tables, chat);
• providing assistance for consumers in choosing Hi-Fi products and reliable retailers;
• promoting companies, goods and pioneer products on the market (developing and carrying out PR strategy, wide advertizing opportunities).

The site audience is mainly comprised of men aged between 18 and 44 interested in modern equipment  and having average and above the average income. The target audience is characterizes by aspiration for development and keeping pace with progress and global achievements of Hi-Tech industry as well as sense of style and considerate attitude to the quality of audio equipment and surrounding interior. 

The site mission is to create information space with objective and useful information about the industry in general, product lines and professional market players creating the image of the market, to provide information to ultimate consumers so that they could better orientate themselves in the Hi-Fi world.

Audience

The extraordinary majority of the audience is comprised of men (about 90%), women make up only 10%.

Age groups: 45% - 18-34 years old; 20% - 35-44 years old.

70% of visitors have average and above the average income, 5-10% have high income.

80% of visitors are employed, half of them work in commercial organizations, 12% have their own business, another 7% are freelance workers.

Opportunities

Free registration

Publishing price lists, news, special offers

Banner advertizing

Site branding

Posting promo e-mails (more than 18 000 subscribers)

Holding contests and online conferences

Carrying out tests and publishing reviews

PR promotion of new products and companies

Analytics and research of the Hi-Fi market

Achievements

Establishing an annual contest "Hi-Fi. The best website estimating global producers and market experts".

Establishing a marketing information agency specializing in support of Hi-Fi business and High End companies.

Acknowledging market players.

Among our partners and advertizers are ViewSonic, InFocus, Samsung, LG, Panasonic, Epson, JVC, BBK, DaeWoo, Hitachi, Philips, Sony, Rolsen, etc.